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Mobile workers exist at many
different levels, whether involved for example, in sales,
service, asset management, logistics, inspections, or even
mobile executives. Generally, when out of the office, mobile
workers revert to manual processes in order to capture,
retrieve, or manage data (e.g. paper forms / notes and phone
calls). Mobile email has addressed this problem to some degree,
particularly for executives. However this is generally not an
efficient means of capturing, retrieving or managing business
data or tasks in the field.
These are
some of the customers Bright Software has helped
implement successful solutions to optimise their field
operations. Click on a customer to see details of their
mobility solutions.
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Mobile Sales Application
Allows the sales reps to take orders
in the field.
Business goals:
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Automate order processing.
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Prevent manual data entry errors
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Stream-line back office processes
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Take orders anywhere in Australia
-
Send orders wirelessly to back
end office.
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Process orders in a timely
fashion
Key Features:
-
Customer listing
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Order taking
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Product and promotions listing.
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Querying of budget details.
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Expense tracking
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View order statistics
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Updating customer contact
details.
Backend:
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This solution utilises
MS SQL Server 2000.
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Features integration to AS400
backend database
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Send up-to-date customer and
product data to the mobile solution.
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Orders from the mobile solution
are uploaded to the AS400 system.
Business Outcome:
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Shorter order processing cycle
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Reduced data collection and entry
errors
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Eliminated back-office data
re-entry and related manual processes.
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Mobile Sales Application
Allows the sales reps to take orders
in the field.
Business goals:
-
Take orders anywhere in Australia
-
Send orders wirelessly to back
end office.
-
Immediately send copies of the
order directly to customer via email or fax.
Key
Features:
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Customer listing
-
Order taking – including
automatic freight calculations
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Stock inquiry
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On-site customer surveys
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Use of integrated barcode reader
for taking orders and performing stock enquiries.
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Emailing sales rep requests back
to office staff.
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Live on-demand customer and order
history inquiry from the central server, using GPRS
/ WAN.
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Office admin application to
search order entries, update stock details and track
sales reps activities.
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Track and control current
customer promotions.
Backend:
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This solution utilises
MS SQL Server 2000.
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Features integration to Arrow
financial system
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Sends up-to-date customer and
product data to the mobile solution.
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Orders from the mobile solution
are uploaded to the Arrow system.
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Email and Fax services process
order copies and sales rep requests.
Business
Outcome:
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Mission-critical application
collecting orders worth millions of dollars each
year.
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Accurate tracking of freight
calculations, plugging the leak in freight charges.
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Merchandising Application

Allows users to survey and audit
stores and bookstores for Harlequin books.
Business goals:
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Automate the process of surveying
and auditing stores handling Harlequin products to
better promote and develop strategies for packaging,
displaying and publicizing these products.
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Send survey and audit results
wirelessly and immediately to the back end office
after a call is made.
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Capture timesheets for the
merchandisers.
Key
Features:
Backend:
-
This solution utilises
MS SQL Server 2000.
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Features integration installation
which
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Connects to the Harlequin back
end database to import customers, products and
questionnaires to the mobile solution.
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Sends emails created by the field
users.
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Management reports are generates
using the captured survey, audit and timesheet data
from the mobile solution.
Business
Outcome:
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Accurate billing for time spent
by merchandisers.
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Reports able to be generated in
weeks rather than months.
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Clear picture given to
management.
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Merchandising Application
Allows users to survey and audit
stores for InStore clients in New Zealand.
Business goals:
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Survey and audit product handling
for InStore clients to better promote and develop
strategies for packaging, displaying and
publicising these products.
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Wirelessly send survey and audit
results back to office.
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Capture timesheets for the
merchandisers.
Key
Features:
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Rolling survey and audit
questions.
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Scheduling calls to be made by
the merchandisers.
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Rescheduling of tasks, calls or
visits.
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Order taking for merchandising
materials and client POS products.
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Timesheet entries.
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Office admin application to
create clients and client data.
Backend:
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This solution utilises
MS SQL Server 2000.
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Management reports are generates
using the captured survey, audit and timesheet data
from the mobile solution.
Business
Outcome:
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Asset Management

Used for site audits to help in cost
and design planning for Sydney Waters and Network
Alliance.
Business goals:
Key Features:
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Dynamic survey and audit
questions.
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Photo capture and attachment to
site surveys.
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Ability to scribble on the
captured images.
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An admin application to search
site surveys and print or export results.
Backend:
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This solution utilises
MySQL database.
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Integration imports site, plan
list and questions from a formatted file.
Business
Outcome:
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OH&S Application

Used for workplace and safety talk
surveys to help SKILLED manage its OH&S obligations.
Business goals:
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Replace the bulky 150-page
workplace and safety talk inspection paper forms
with digital forms for SKILLED Group.
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Send mobile data wirelessly to
the back end office.
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Integrate with existing Axiom and
SIRS OH&S systems.
Key Features:
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Scheduling work list.
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Handling Workplace assessments
both initial and review.
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Rolling display of work task
questions.
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Handling Safety Talk topics.
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Photo capture with red-lining
feature.
Backend:
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This solution utilises
MS SQL Server 2005.
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Features integration installation
which
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Connects to the Axiom database to
import customers, contacts, employee and work-lists
to the mobile solution.
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Sends data from completed
inspections up to Axiom and SIRS systems.
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Reporting using Cognos.
Business Outcome:
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Data flow directly back and forth
from OH&S systems
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Bulky paper forms eliminated
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Data re-entry eliminated
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Greatly reduced time lag between
inspections being carried out and following up on
the data being collected.
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Asset Management
Allows Crown Castle to perform
on-site audits and manage assets.
Business goals:
Key Features:
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Rolling audit questions.
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Scheduling site audits or jobs.
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Request for job details.
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Admin application to create and
assign jobs
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Audit questions can be easily
updated.
Backend:
Business Outcome:
In depth case study - Asset Management
Supporting major customers such as Optus and Vodafone, who lease their mobile phone base stations, Crown Castle International was challenged by the need to improve the efficiency of their Asset Management and Maintenance operations and provide greater reporting on network availability to their customers and head office in the USA. The business mobility solution delivered using the Bright Mobility Suite provided the sort after benefits by reducing the time spent on asset maintenance tasks by more than 50% and automated the delivery of updated information into their core systems enabling network availability reporting to be generated more easily and accurately.....
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Mobile Sales Application
Allows the sales reps to take orders
from the field.
Business goals:
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Replace existing out-dated
handheld application
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Take orders anywhere in Australia
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Send orders wirelessly to back
end office.
Key Features:
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Customer Listing
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Order Taking
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Product and Promotions listing.
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Stocktaking/Inventory
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Bar-coding functionality using a
barcode scanner integrated into the SD slot.
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Printing of invoices to a
wireless portable printer.
Backend:
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BrightServer is connected to an
MS SQL Server 2000 database that acts as the server
mobility database.
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An integration module connects to
an AS400 backend database
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Imports customer and product data
to the mobility database
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Export orders from the mobility
database back to the AS400 database.
Business Outcome:
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Smooth transition migrating to
new solution
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Modernised
sales automation updated the
company image
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Replaced old proprietary hardware
with more standardized Windows Mobile. Able to
easily upgrade to new units on the market.
In depth case study - Sales Force Automation
Having outgrown their existing mobile application, Citizen went hunting for a more flexible and user-friendly business mobility solution that would further enhance service delivery to their customers and make their sales staff more more responsive to their customers needs. Driven by a desire to increase sales revenue and efficiency, The Bright Mobility Suite delivered all these benefits and more....
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FMCG Sales Application
Allows sales reps to take orders in
the field.
Business
goals:
Key
Features:
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Customer Listing
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Order Taking
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Stock inquiry
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Bar-coding capabilities both for
order taking and stock inquiry.
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Sending and receiving emails to
and from the back end office.
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Wireless on-demand customer and
order history inquiry from the back end office.
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“Just-in-Time” strategy to update
stock details.
Backend:
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BrightServer is connected to an
MS SQL Server 2005 database that acts as the server
mobility database.
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Features integration to Arrow
financial system
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Sends up-to-date customer and
product data to the mobile solution.
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Orders from the mobile solution
are uploaded to the Arrow system.
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Integrates to the Musashi email
server to send and receive emails to and from the
field users and the back end office.
Business Outcome:
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